I signed up for the RoI just for the free skin, even though I don't plan on playing it. Eventually, I'll have an account with every game maker in the universe.
I'm kind of annoyed with Rift for their lack of creativity in their advertisements. I get it, you're trying to out-do WoW. But seeing "We're not in Azeroth anymore" for 2 months straight got annoying :P I'm doing it for the potential laptop.