Originally Posted by Jikanu
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plus, there's no creativity anymore... people just ram a bunch of already used things into one small convinient package, and it sells automatically. there's no real innovation as of late... just convinience. im not dissing apple... im typing this on a mac. but im kinda wondering, why has innovation dropped so much? nowadays, sameness is everywhere you look. wanna make a buck on t.v.? make a reality show! wanna make some cash in the film industry? make a romantic comedy! wanna REALLY capitalize on those things? make a cheap video game out of it!
it's good to have those things... (except maybe the badly made games)... but a well-working society needs a bit of innovation to balance that out.
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I think this is slightly OT but whatever.
I guess that I think this is right to an extent but at the same time rather wrong. (Yes, that doesn't make any sense.) Communications have made it easier to see what people are doing, be it in books, movies or games. Whatever medium you like, you can browse through a plethora of it much easier than before. You say there is no creativity "anymore." To what period of time are you comparing the present to? Maybe it's just become easier to see the "lack" of creativity that has always existed rather than it appearing out of nowhere.
Why companies and corporations do this is simple. They do it because it is safe. Formulas that have worked in the past will likely work again. You mine and mine all you can out of a seam, until the market is oversaturated, then you move on to the next big thing. Something that is purely innovative isn't necessarily something that sells. It also has to be a good product and fulfill a need that current products don't fulfill.
Innovation is far from dead. It's where all the old ideas come from.
*typed before Hessah's/Vasu's/Yosei's replies xD